According to the intension of Article 29 Paragraph 1 Subparagraph 1 of the Trademark Act, the main function of distinctiveness of a trademark is to let relevant customers identify the source of goods or services and distinguish such goods or services from other providers. Therefore, distinctiveness must be determined based on the relationship between the trademark and the designated goods or services. Accordingly, distinctiveness of a trademark must be determined by the content of the goods or services designated by the applicant.

Distinctiveness